Category: Public Speaking

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Affiliate Management: Top 7 Presentations (Slides and Videos)

Affiliate management speakerI speak on affiliate management quite often. This is what I do daily, and this is also the topic to which most of my books were devoted to. In fact, up to this point, most of my public speaking engagements have been centered around the topic of effective management of affiliate programs.

Having just analyzed my most popular presentations on SlideShare and YouTube, two things jumped at me: (1) all of the most-frequently-viewed ones were devoted to affiliate management, and (2) all of them were presented at one conference — Affiliate Summit (between 2010 and 2015).

And, should you wonder, the cumulative viewership of these has already crossed the 50,000 views threshold.

Today I’d like to bring you my top 7 presentations (descriptions and slides for all, and videos where available), hoping that they will help you make your affiliate programs better steering them towards growth and incremental value. Here they are (ranked based on the view count at the time of this post’s publication):

– 1 –

Advanced Affiliate Program Management & Analysis

What is parasitism and channel cannibalization? What KPIs and metrics are important to analyze? How can competitive intelligence help you grow the program? We’ll tackle these & other vital questions.

– 2 –

22 Effective Ways to Recruit Quality Affiliates

There is an array of ways advertisers may recruit new affiliates. Unfortunately, most use only a few. This session will equip you with a rich arsenal of methods and tools to recruit quality affiliates.

– 3 –

5 Foundational Pillars of Affiliate Program’s Success

Affiliate program management entails 5 major processes: affiliate recruitment, activation, policing, communication, and optimization. Geno will equip you with knowledge to effectively handle all five.

– 4 –

Amazon vs. Walmart: Affiliate Marketing Lessons to Learn

One is the planet’s biggest online store; the other is the world’s largest company by revenue. Both engage affiliates to drive sales. Come to discover how & what practical lessons merchants can learn.

– 5 –

Affiliate Program Performance – a Shared Responsibility

Stop blaming the affiliate channel for not working, of working poorly, for you. Look at what you are doing to facilitate better conversions! Attend this session for practical “how to” knowledge.

– 6 –

20 Affiliate Program Management Mistakes To Avoid

We will cover 20 mistakes that affiliate managers routinely commit. Real life examples will be provided. You will take away practical knowledge, and a checklist to compare against your own style.

– 7 –

55 Must-Haves in Every Affiliate Manager’s Toolbox

Geno will uncover 55 tools that effective affiliate managers use to streamline processes of affiliate recruitment, compliance policing, communication, program optimization, and more.

Enjoy these, and should you have any affiliate management-related questions, do not hesitate to hit me up.

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Audience Reviews Prussakov’s 50th Speaking Appearance

Quietly it approached, and though most of you haven’t noticed, last week I celebrated my fiftieth worldwide speaking appearance. It happened at one of my favorite conferences — the annual Performance Marketing Insights show (where I also spoke for my 2nd time back in 2007 when they were in London, 12th at Munich 2011, and 43rd at Berlin 2014). This one was held in Berlin, Germany on June 22-24, 2015.

As I got off the stage, one of the locals shook my hand saying that this was “the conference’s best presentation yet” — a compliment to which I never know how to react… Apparently, it really was a fairly decent speech, and I couldn’t be happier. Here are just a few Tweets that happened during and after this “anniversary” speaking appearance of mine:

Should you be looking for a speaker for your conference, seminar/webinar, corporate or any other event, check my availability here and if I’m not (yet) speaking on your dates, hit me up. I’m always open to new speaking opportunities

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Prussakov’s 2014 Affiliate Marketing Speaking Appearances

I started this year by speaking at Affiliate Summit West 2014 in Las Vegas (Jan 12-14), followed by Affiliate Management Days 2014 speaking appearances in San Francisco (Mar 18-20) and London (May 13-14), and then also at Performance Marketing Insights Europe in Berlin (June 24-25), and Affiliate Summit East 2014 in New York (Aug 10-12).

After a bit of a break, I have a few new speaking appearances coming up (one – as early as tomorrow). Here is the information on all of them:

WEBINAR:

Date: October 14, 2014
Time: 1:00-2:00 pm ET
Place: Online | Register here
Title: “Top Myths & Misconceptions About Affiliate Marketing”
Description: I will take you through some of the most popular myths and misconceptions surrounding affiliate marketing, analyze and debunk them, and help you get the most out of your affiliate marketing endeavors. The webinar is kindly sponsored by Avangate (who also sponsored my 2012 webinar and the 2013 one were I co-presented with CNET).

Avangate 2014 Webinar

TV SHOW:

Date (of recording): October 22, 2014
Date (of broadcast): TBA
Time: TBA
Place: NTV America, New York, USA
Title: Dedicated interview in show “Persona Grata”
Description: Leading up to being awarded my Small Business Influencer of 2014 trophy later that evening, NTV America’s Sergey Gordeev will interview me in/for his NTV America “Persona Grata” show. The channel is a Russian-language one. If this if of interest to you, check back here close to the end of October or beginning of November. I’ll post a link here.

Persona Grata on NTV America

CONFERENCE PANEL:

Date: October 23, 2014
Time: 1:00-1:45 pm ET
Place: ASCEND Summit, Philadelphia, USA
Title: “Affiliate Marketing – Live and Uncut”
Description: Looking to get more bang for the buck from affiliate marketing? Grill our team of experts and have your pressing questions answered. This interactive session promises to be invaluable for affiliate newbies and veterans alike. More here.

ASCEND Summit 2014 by AWeber

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Prussakov’s Fall 2013 Affiliate Marketing Speaking Engagements

In the next 16 days I have three exciting speaking engagements lined up, and I would like to bring them up to your attention today.

Here they are in chronological order:

WEBINAR:

Date: October 22, 2013
Time: 1:00-2:00 pm EST
Place: Online
Title: “Tips & Tricks for Running Successful Holidays Promotions”
Description: In this interactive webinar, hosted by Avangate, myself and Catherine Preisler of CBS Interactive, will walk you through the ways to maximize your affiliate marketing efforts during the holiday season. I will focus on the advertiser side of things, while Catherine, who leads partner development at CNET, will focus on thins from the affiliate perspective. Learn more about the webinar, and register here. All attendees will get a free copy of my latest “Quick Start Guide to Affiliate Marketing.”

WORKSHOP:

Date: October 23, 2013
Time: 6:00-8:00 pm EST
Place: Baltimore, MD, USA
Title: “How to Land More Customers with Affiliate Marketing”
Description: After a successful speaking appearance at the DC Chapter of the American Marketing Association (in front of associations and non-profits) in May of this year, I have been invited to speak on a similar subject in front of businesses at the Baltimore Chapter of AMA. We’ll start from the basics, and walk right through the building, launch and management of an affiliate program that sells. More at AMA Baltimore website. My award-winning “Affiliate Program Management: An Hour a Day” will be given away for good questions.

KEYNOTE SPEECH:

Date: November 6, 2013
Time: 9:30-10:30 am CET
Place: Madrid, Spain
Title: “Affiliate Program Conversion Optimization: Practical Ways to Improve Performance”
Description: This will be my first time in Madrid, and firs time in Spain. This will also be the first time that OMExpo is running their OMWeeks (in Madrid in the beginning of the month, and in Barcelona at the end of November). I am honored to have been invited to keynote their first-ever Performance Marketing Day where I will share my practical ideas on how to increase the conversion rates of your affiliate-referred traffic. Learn more about it here, and hope to see you there.

The full list of my past and upcoming speaking appearances may be viewed here. If you’d like me to speak in front of your audience, drop me a line today.

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American Marketing Association DC Seminar on Affiliate Marketing

While I love speaking to audiences who are savvy in affiliate marketing, I also really enjoy discussing it with people who are not new to marketing, yet aren’t too familiar with what affiliate marketing is, how it works, and what an affiliate program can do for their business as a marketing tool. Three of such seminars/workshops of mine are coming up in the month of May. This coming Wednesday (on May 1) I am speaking in Washington, DC at a seminar organized (for advertisers) by the DC chapter of the American Marketing Association:

This is going to be a one-hour crash course on making affiliate marketing work for your business. If you live/work in the District, NoVA or SoMD, I hope to see you there at 6:30 pm on May 1.

If Europe is closer/better for you, I am also going to be conducting similar seminars in Romania and the Netherlands later this month [details here].

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Upcoming Speaking Appearances and AdTech NY 2012 Discount of 25%

Whether you’re dying to learn where I’m speaking next, or not, I’m gonna tell you anyway. After all, this is what this website of mine is for.

In the course of the following two months I will speak at three different conferences. Here’s the information on them (together with short descriptions of what to expect from my appearances at them):

Affiliate Management Days (Ft. Lauderdale, FL, Oct 9-10, 2012)

First off, less than two weeks from now I’ll be speaking at the affiliate management conference I’m chairing. At Affiliate Management Days (AM Days) I’ll be the host and the “conductor”, opening it up, setting the tone for each of the two conference days, and gearing throughout.

To get a feeling of what to expect from this one-of-a-kind conference see the agenda here.

Conversion Conference (Ft. Lauderdale, FL, Oct 10, 2012)

This conference will be co-located with my AM Days, and I’ll be the only person tackling the subject of affiliate marketing. My session is entitled “What Makes Them Tick? How Knowing Your Affiliates Can Increase Conversions.” Over the years I’ve seen too many merchants blaming the affiliate channel for not working, of working poorly; yet doing nearly nothing to facilitate better conversions. I’ll walk you both through the fundamental principles to understand, as well as provide you with immediately applicable ways to improve the conversions in your affiliate program.

ad:tech NY (New York, NY, Nov 8, 2012)

This one I’m especially excited about. Not only will this be my first ad:tech ever, but ours will be the only session on affiliate marketing (out of 35). “Ours” because it will be a panel (with Bob Glazer moderating, and other panelists including Brian Littleton and Samantha Howe). Title: “Affiliate Marketing Revisited: How Top Brands Are Rethinking & Refocusing Affiliate Programs.” If you want to learn how to protect and enhance your brand with affiliate marketing, how to build your affiliate team wisely – to get more out of your affiliate program, come to our session.

I also have a special code for you to use to receive 25% off your full conference pass. What you need to do is start here, and when during the registration process you are asked for Discount Code, enter this SPKRGUESTNY25. Registering on or before November 6th will save you most on your pass.

Hope to see you at these conferences! I’ll be giving out copies of my “Affiliate Program Management: An Hour a Day” at each!

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Video Conferencing – Good Alternative to In-Person Presentations?

Earlier this morning I’ve spoken in Riga, Latvia at iLive Internet marketing conference. However, I didn’t have to fly over the Atlantic for this one. This was my first time to present via video conferencing (see image by Dāvis Zeps below).

I’ll be honest with you, I was somewhat nervous about the whole idea (strangely, I would much rather be on the stage than in front of a web camera). However, after seeing that now and then others are doing this — e.g.: Bryan Eisenberg at GPeC (Gala Premiilor e-Commerce) 2011 in Romania, Smithsonian’s Michael Edson doing a number of his presentations via Skype — I decided to give it a try.

And it went very well. I would still much rather be on stage; but taking into account the time, money, and energy saved on not undergoing the transatlantic travel, it may be a good alternative in some situations.

Apparently, the audience accepted it well too; and even liked it (the first of the below tweets called it “the best presentation” of the day):

 

What do you think of video conferencing as an alternative to in-person presentations?