Less than an hour ago I tweeted that I’ve booked my airfare and hotel for Affiliate Management Days West 2013. Very shortly after that Tweet, Mozio (which positions itself as an “airport ground transportation search engine”) tweeted right back at me:
Of course, I couldn’t help but notice this. Their Tweet was (a) relevant, (b) timely, and (c) hit the nail on the head. No, I didn’t have my ground transportation arranged yet. And guess, who I will use to find it now!
I also couldn’t help but recall Jeff Molander‘s advice. In his “Off the Hook Marketing” book he wrote:
The answer to selling more with social tools is rooted in starting conversations that are worth having, conversing in ways that align the needs of buyer and seller, and designing conversations with customers in ways that generate inquiries and sales.
The above-quoted startup has made a perfect example of a company that (i) monitors other people’s Twitter conversations, and (ii) chimes in when they have something relevant to offer. Are you utilizing these two simple keys to selling on Twitter yet?