Yesterday, Brian Clark (aka Copyblogger) tweeted:
57% Check Facebook Every Day, 91% Check Email – copy.bz/HQ5EwG
— Brian Clark (@copyblogger) April 17, 2012
Brian was referring to Jon Thomas‘ post earlier this week where the latter has quoted ExactTarget‘s recent findings from a truly interesting 2012 Channel Preference Survey:
So, 91% check their email daily (and 77% name it as “their preferred channel for permission-based promotional messages”). Additionally,
besides what’s also reflected above other studies reveal that between 27% [see here] and 34% [source] of consumers use their mobile devices to check that email. Combine this with Michael Becker‘s recent statement that by 2015 more people will access the Internet via mobile than wire line broadband [video here], and the latter percentages will most likely only increase with time.
Mobile is an extremely powerful medium. Combined with email it can exemplify a nearly perfect marketing marriage.
Are you keeping the above data in mind? Are your emails optimized to deliver the best experience when viewed on mobile devices? Are the landing pages you’re calling them to visit optimized for mobile?