Month: April 2013

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American Marketing Association DC Seminar on Affiliate Marketing

While I love speaking to audiences who are savvy in affiliate marketing, I also really enjoy discussing it with people who are not new to marketing, yet aren’t too familiar with what affiliate marketing is, how it works, and what an affiliate program can do for their business as a marketing tool. Three of such seminars/workshops of mine are coming up in the month of May. This coming Wednesday (on May 1) I am speaking in Washington, DC at a seminar organized (for advertisers) by the DC chapter of the American Marketing Association:

This is going to be a one-hour crash course on making affiliate marketing work for your business. If you live/work in the District, NoVA or SoMD, I hope to see you there at 6:30 pm on May 1.

If Europe is closer/better for you, I am also going to be conducting similar seminars in Romania and the Netherlands later this month [details here].

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First Comprehensive Affiliate Management Book in Chinese

Less than a year ago I announced that Wiley “signed a contract with a Beijing-based publisher for the translation and publication of my ‘Affiliate Program Management: An Hour a Day‘ book.”

In 2012 China’s population of Internet users rose 10 percent adding 51 million to the previous number of 510 million users. “Chinese leaders encourage Internet use for business and education” [source], and the Internet penetration is nearing 50 percent of the country’s population [source]. I am extremely excited that at a time like this my “Affiliate Program Management: An Hour a Day” has come out in Chinese:

The Chinese translation of my book has been published just two weeks ago, and is now hitting bookshelves.

This is the first comprehensive affiliate marketing book in Chinese, and I am looking forward to flying to China for book launch activities (exact dates TBC).