Earlier today Google has published a post on multi-channel attribution, where among other things they’ve pointed out:
We’re …seeing channels like mobile grow tremendously. For instance, mobile is now 8% of all conversions that we’re seeing in Google Analytics, and mobile conversions have grown by about 180% in just the last year.
Being a fervent believer in the future of mobile commerce, I tweeting the above stats; and received an immediate reply from an old-time affiliate marketing friend, Richard Gaskin of Fourth World Systems. Here’s our mini-coversation:
@ePrussakov The shocking thing is the number of sites that have no mobile-formatted content.
— Richard Gaskin (@FourthWorldSys) May 14, 2012
I agree, it is shocking. However, an even more enlightening fact to me is that, apparently, 81.5% of smartphone users find mobile apps more engaging than websites.
A week ago comScore published the following data:
|Top Smartphone Properties by Total Unique Visitors (Mobile Browser and App Audience Combined)
Total U.S. Smartphone Subscribers Age 18+ on iOS, Android and RIM Platforms
Source: comScore Mobile Metrix 2.0
|Total Unique Visitors (000)||% Reach||Browser % Share of Total Time Spent||App % Share of Total Time Spent|
|Total Audience (Browsing and Application combined)||97,007||100.0%||18.5%||81.5%|
|Wikimedia Foundation Sites||39,073||40.3%||99.8%||0.2%|
|Rovio (Angry Birds)||25,057||25.8%||3.7%||96.3%|
|Weather Channel, The||24,131||24.9%||47.1%||52.9%|
However dated, here’s another interesting piece the puzzle: about a year ago Kony Solutions reported that they were “seeing over 30% higher conversion for iPhone native app customers vs. mobile web customers” [source, emphasis mine].
Does your business have a mobile app yet? Or at least a mobile website [some guidelines here]?