BOOKS:
- “A Practical Guide to Affiliate Marketing” (2007) – author
- “Online Shopping Through Consumers’ Eyes” (2008) – author
- “Internet Marketing from the Real Experts” (2010) – contributor
- “Affiliate Program Management: An Hour A Day” (2011) – author
- “Quick Start Guide to Affiliate Marketing” (2013) – author
VIDEO COURSES:
- “Affiliate Marketing Fundamentals” (2014) – author/instructor
- “Affiliate Marketing for Advertisers” (2016) – author/instructor
- “Influencer Marketing Fundamentals” (2016) – author/instructor
MAGAZINE ARTICLES:
- “How to Recruit Affiliates” – ShareResults’ publication, August 2007
- “Affiliate Program Management: Contingency Approach” [abstract here] – Search Engine Marketing Journal, August 2008
- “Affiliate Program Management: Leadership vs. Management” [online] – FeedFront Magazine, September 2008
- “A Different Breed of Affiliate Tools: GoldenCAN and PopShops” [online] – Website Magazine, October 2008
- “Call to Activation” [online] – FeedFront Magazine, January 2009
- “Limited Affiliate Marketing Potential: 7 Deadly Sins of Affiliate Marketing” [online] – Website Magazine, February 2009
- “Autopilot Affiliate Program Management or Recipe for Failure” [online] – FeedFront Magazine, March 2009
- “Crying Need for Education” [online] – FeedFront Magazine, June 2009
- “Streamline Your Affiliate Program Management” [online] – Website Magazine, July 2009
- “4 Characteristics of Successful Affiliate Program Managers” [online] – FeedFront Magazine, August 2009
- “The Advertising Tax or ‘Amazon Tax’: Developments and Implications” [online] – Website Magazine, September 2009
- “Affiliate Program Multiplicity” [online] – Revenue Performance, October 2009
- “Affiliate Program Management: Ins and Outs” [online] – Visibility Magazine, Winter 2009–10
- “Parasitism in Affiliate Marketing” – Webmaster Magazine, December 2009
- “Choosing an Affiliate Network” [online] – FeedFront, January 2010
- “Crafting Your Creative Strategy” – Website Magazine, January 2010
- “2010: The Year Ahead” [online] – Revenue Performance, January 2010
- “New Look at Affiliate Motivation” [online] – FeedFront, April 2010
- “Network or In-House?” [online] – Revenue Performance, October 2010
- “Affiliate Marketing Analytics” [online] – Visibility Magazine, Summer 2010
- “15 Guidelines to Choosing an Affiliate Program” [online] – Website Magazine, January 2010
- “A Primer for Breaking Into Affiliate Marketing” [online] – Search Marketing Standard, Winter 2010-2011
- “Types of Content Publishers & Objectives to Pursue” [online] – FeedFront, January 2011
- “How Mobile-Friendly Are You?” [online] – Revenue Performance, May 2011
- “The Successful Affiliate Program Manager’s Toolbox” [online] – Search Marketing Standard, Summer 2011
- “7 Ways to Detect & Prevent Affiliate Fraud” [online] – FeedFront, August 2011
- “Budgeting an Affiliate Program” [online] – FeedFront, October 2011
- “Seven Precursors of Affiliate Marketing Failure” [online] – FeedFront, January 2012
- “Universal Affiliate Marketing” [online] – Visibility Magazine, Spring 2012
- “Motivating Affiliates ‘From Within'” [online] – Revenue Performance, April 2012
- “7 Effective Ways to Recruit Affiliates” [online] – Visibility Magazine, Summer 2012
- “Defining and Debating the Affiliate Nexus Tax” [online] – Search Marketing Standard, Summer 2012
- “Kick-Starting Affiliate Recruitment: A Guide For New Merchants” [online] – Revenue Performance, August 2012
- “How to Choose the Right Affiliate Manager” [online] – Visibility Magazine, Winter 2012
- “5 Practical Ways to Increase Affiliate Conversion” [online] – FeedFront, August 2013
- “Affiliate Activation: 3 Steps to Maximizing Performance” [online] – FeedFront, November 2013
- “10 Mistakes That May Bury Your Affiliate Program” – Visibility Magazine, Winter 2013 (soon)
OTHER CONTRIBUTIONS:
- LinkShare University (educational commentary to Introductory Module) by Rakuten Linkshare – 2011
- 2012 Marketing Solutions (section on Clarity in Data) by Impact Radius – 2012
-
Open Commerce Handbook (expert interview) by Plimus – 2012
- Huntington Ingalls Industries internal Enhancing Personal Leadership course – 2012
ONLINE ARTICLES:
- Over 1,250 articles at AMNavigator.com
- “CPA Networks: Defining the Terms” – ShimonSandler.com, December 12, 2008
- “Affiliate Recruitment: Tools and Techniques” – ShimonSandler.com, January 21, 2009
- “5 Types of Affiliates or How to Get Into Affiliate Marketing” – ShimonSandler.com, February 26, 2009
- “Definition of EPC” – Econsultancy, May 18, 2009
- “Ineffective affiliate recruitment by e-mail” – Econsultancy, May 22, 2009
- “Social networking –– a different kind of friendship” – Econsultancy, May 28, 2009
- “5 ways affiliate traffic can leak” – Econsultancy, June 1, 2009
- “6 sure ways to get your affiliate application declined” – Econsultancy, June 9, 2009
- “Dell eclipses $3 million in Twitter–driven sales” – Econsultancy, June 12, 2009
- “Toolbars, pop–ups and parasites in affiliate marketing” – Econsultancy, September 1, 2009
- “How do you define ‘active affiliate’?” – Econsultancy, September 8, 2009
- “Acceptable affiliate program application response time” – Econsultancy, September 22, 2009
- “StyleFeeder, Time Warner, and future of affiliate marketing” – Econsultancy, February 3, 2010
- “Want affiliate motivation to drop? Drop commission rate” – Econsultancy, February 4, 2010
- “Communication with affiliates: methods and frequency” – Econsultancy, April 27, 2010
- “Affiliate marketing without a website?” – Econsultancy, May 27, 2010
- “Split commissions in affiliate marketing” – Econsultancy, June 15, 2010
- “Top five criteria affiliates analyze in affiliate programs” – Econsultancy, July 30, 2010
- “Nine ways to prevent affiliate fraud” – Econsultancy, August 30, 2010
- “Two Costly PPC Affiliate Marketing Dangers – Taking Metrics at Face Value” – PPC Summit, November 18, 2010
- “Competitive Intelligence at the Service of Affiliate Program Managers” – Search Engine People, May 11, 2011
- “Major Online Forums Hacked by Affiliate Cookie-Stuffers” – ReveNews, March 2, 2012
- “Why Georgia affiliate tax is really no ‘good news'” – Econsultancy, March 23, 2012
- “Affiliate Tax Law Struck Down: 3 Problems With The Laws” – Small Business Trends, April 27, 2012
- more links to be added soon…
REFERENCED IN:
- Wikipedia’s article on Affiliate Marketing
- “Affiliate marketing: prakijkboek voor adverteerders en affiliates” (Affiliate Marketing Guidebook for Advertisers and Affiliates) by Wiebe de Jager (page 93) – 2008
- “Affiliate Marketing – Erfolgskonzept im Online-Vertrieb” (Affiliate Marketing for Success in Online Sales) by w3design studio (page 19) – 2008
- “Internet Marketing: Strategy, Implementation & Practice” (4th ed) by Dave Chaffey, Fiona Ellis-Chadwick, Kevin Johnston and Richard Mayer (page 538) – 2009
- “Running a Side Business: How to Create a Second Income” by Richard Strim & Lisa Guerin (page 48) – 2009
- “The Social Media Bible: Tactics, Tools, and Strategies for Business Success” by Lon Safko (page 116) – 2010
- “Learning and Building Through Relationships” by Patrick Vesperman (page 14) – April 2010
- “The Pros and Cons of Affiliate Marketing” by Joanna Janus – 2011
- “Search Engine Optimization: The Basics, History, Topics & Tactics” by Wikimedia Foundation (page 194) – 2011
- “Getting Beyond the Source with Affiliate Web Analytics” by Kevin Webster – October 2011
- “Digital Marketing, Strategy, Implementation and Practice” (5th ed) by Dave Chaffey, Kevin Johnston and Richard Mayer – 2012