# Prussakov.com > Thoughts on All Things Digital Marketing ## Posts - [The Books That Touched Me in 2023](https://prussakov.com/10-must-read-books-2023-edition/): As another year draws to an end, I look back at my reading list, reliving the feelings and thoughts that went through my head while reading in 2023. Unlike last year (when I managed to soak in 35 books), this year, I was able to ingest “only” 25, but what gems some of them were! Knowing my audience’s shared interests, I’ll skip most of the fiction, and move straight on to my “top 10 list” of thought-provoking reads for businesspeople (in no particular order): Atlas Shrugged by Ayn Rand. It’s not short, but it’s worth it. I am profoundly impressed […] - [11 Must-Read Books for Those in Business and Beyond](https://prussakov.com/must-read-books-for-businessmen-and-beyond/): Around February of 2022 (yes, a bit too late for “New Year’s resolutions”), I had set a goal to read for 60 minutes a day Monday through Friday every week. Unfortunately, due to my intense schedule, proper-form reading did represent a challenge but listening to audio versions of books (while driving, walking, working out, or even vacuuming) ended up being a great solution. Now, in the last week of 2022, I’m already finishing my thirty-fifth book this year. I’m pretty sure this is more than what I’ve read in the preceding five years combined! I’ve gone through so much good […] - [15 Things to Know About Russians Before Your Trip to Russia](https://prussakov.com/things-to-know-about-russians/): On February 24, 2022, Russia invaded Ukraine. And my heart broke. I decided to keep the post (as it's still accurate). I stand with Ukraine (click the link for details). GLORY & FREEDOM TO UKRAINE!! 🇺🇦 My name is Evgenii [yiv-ghe-niy]. I am an ethnic Russian, born and raised in the former Soviet Union, within Russian culture, traditions, and ways of doing things. Even though I have not lived in my hometown (of Kishinev, Moldova) for the last twenty years (and am a citizen of the United States which I call home now), I had an honor of living in […] - [Reviews and Feedback on Geno Prussakov as Affiliate Marketing Speaker](https://prussakov.com/geno-prussakov-marketing-speaker-reviews/): Earlier this year, I spoke at the legendary Affiliate Summit in New York City, NY. This was my nineteenth time speaking at this leader among all affiliate marketing conferences. My 30-minute speech was entitled “Evergreen Techniques to Rock at Affiliate Marketing” and it was devoted to a number of practical approaches to turbocharging affiliate marketing campaigns. Coincidentally, a summary of the same by a third party came out just earlier today. At the end of every session Affiliate Summit asks attendees to provide their feedback on the speaker and the content presented. Later on, they share these comments with the speakers […] - [Affiliate Management: Top 7 Presentations (Slides and Videos)](https://prussakov.com/affiliate-management-presentations-slides-videos/): I speak on affiliate management and at affiliate conferences quite often. This is what I do daily, and this is also the topic to which most of my books were devoted to. In fact, up to this point, most of my public speaking engagements have been centered around the topic of effective management of affiliate programs. Having just analyzed my most popular presentations on SlideShare and YouTube, two things jumped at me: (1) all of the most-frequently-viewed ones were devoted to affiliate management, and (2) all of them were presented at one conference — Affiliate Summit (between 2010 and 2015). And, should you wonder, the cumulative viewership […] - [Audience Reviews Prussakov's 50th Speaking Appearance](https://prussakov.com/audience-reviews-prussakov-50-speaking-appearance/): Quietly it approached, and though most of you haven’t noticed, last week I celebrated my fiftieth worldwide speaking appearance. It happened at one of my favorite affiliate marketing conferences — the annual Performance Marketing Insights show (where I also spoke for my 2nd time back in 2007 when they were in London, 12th at Munich 2011, and 43rd at Berlin 2014). This one was held in Berlin, Germany on June 22-24, 2015. As I got off the stage, one of the locals shook my hand saying that this was “the conference’s best presentation yet” — a compliment to which I never know how to […] - [¿Hablas español? Affiliate Marketing Interview in Spanish](https://prussakov.com/hablas-espanol-affiliate-marketing-interview-in-spanish/): Some of you may remember my Madrid keynote of Performance Marketing Day in 2013 and a corresponding interview in English leading up the show. (Quizás algunos de ustedes se puedan acordar de mi presentación en el Performance Marketing Day en Madrid en 2013 y de mi entrevista en inglés antes de la conferencia.) A year later I was approached by a Madrid-based publisher of an eCommerce-focused magazine, Digital Business News, and my interview (translated into Spanish this time) has just been published. You may download and read it by clicking the image below. (Un año despues, me acercó Digital Business News, una […] - [Prussakov's 2014 Affiliate Marketing Speaking Appearances](https://prussakov.com/prussakov-2014-affiliate-marketing-speaking-appearances/): I started this year by speaking at Affiliate Summit West 2014 in Las Vegas (Jan 12-14), followed by Affiliate Management Days 2014 speaking appearances in San Francisco (Mar 18-20) and London (May 13-14), and then also at Performance Marketing Insights Europe in Berlin (June 24-25), and Affiliate Summit East 2014 in New York (Aug 10-12). After a bit of a break, I have a few new speaking appearances coming up (one – as early as tomorrow). Here is the information on all of them: WEBINAR: Date: October 14, 2014 Time: 1:00-2:00 pm ET Place: Online | Register here Title: “Top Myths & Misconceptions About Affiliate Marketing” Description: I will take you through some of the most popular myths and misconceptions surrounding […] - [Affiliate Marketing Books Not Just for Dummies... Best in E-Commerce](https://prussakov.com/affiliate-marketing-books-not-just-for-dummies-best-in-e-commerce/): Affiliate marketing books may be split into two main categories: those written for affiliates (i.e. people interested in selling other people’s stuff and making money on commissions) and those published for merchants (i.e. online businesses interested in advertising through affiliates). I’ve been writing for both groups since 2006. However, it is in the course of the past four years that my two more successful books came out: “Quick Start Guide to Affiliate Marketing: Answers to the Questions You Should Be Asking” (for affiliates), and “Affiliate Program Management: An Hour a Day” (for merchants). As of today, both are in the […] - [AM Navigator Named Among Best Affiliate Management Agencies of 2013](https://prussakov.com/am-navigator-named-among-best-affiliate-management-agencies-2013/): While some would rank “best affiliate marketing companies” monthly (often bundling up affiliate program management (or OPM) agencies together with affiliate networks and other vendors in the space), it is the yearly rankings that are most honorable, in my opinion. There are several of these around — from network specific to industry-wide ones. Among the latter ones in the U.S. are Affiliate Summit’s Pinnacle Awards and ABestWeb’s “The Best Of” Awards. Myself (and my company, AM Navigator) had the honor of making the list of finalists for Affiliate Summit’s awards (including the 2013 inclusion in the “Affiliate Manager of the […] - [How Does Esurance's Social ROI (On $1.5 Million Spend) Stack Up?](https://prussakov.com/how-esurance-social-roi-on-1-million-tv-spend-stack-up/): Having saved $1.5 million on airing their commercial (which was hardly even a “commercial”!) after the Super Bowl (versus during the big game), and spending this money on a “prize fund,” Esurance certainly did something innovative, as well as bridged the gap between the offline (TV) and the online (Twitter, YouTube, website), and also reaped some interesting results. The online stats that the ad campaign yielded were disclosed by their agency Leo Burnett earlier this week. Here’s what they tell us of the prices Esurance paid versus what these results normally cost: Hashtag price: $0.28 per use (based on 5.4 […] - [Prussakov's Fall 2013 Affiliate Marketing Speaking Engagements](https://prussakov.com/prussakovs-fall-2013-affiliate-marketing-speaking-engagements/): In the next 16 days I have three exciting speaking engagements lined up, and I would like to bring them up to your attention today. Here they are in chronological order: WEBINAR: Date: October 22, 2013 Time: 1:00-2:00 pm EST Place: Online Title: “Tips & Tricks for Running Successful Holidays Promotions” Description: In this interactive webinar, hosted by Avangate, myself and Catherine Preisler of CBS Interactive, will walk you through the ways to maximize your affiliate marketing efforts during the holiday season. I will focus on the advertiser side of things, while Catherine, who leads partner development at CNET, will […] - [Affiliate Marketing Book Becomes E-commerce Bestseller on Amazon](https://prussakov.com/affiliate-marketing-book-becomes-e-commerce-bestseller-on-amazon/): Things like this just don’t happen every day… Late on the evening of August 15 I published “Quick Start Guide to Affiliate Marketing” — my newest book, aimed at aspiring affiliates, and everyone interested in learning how to make money through affiliate programs. On August 17 it became the #1 “hot new release” in Amazon’s E-commerce book section [screenshot here]. And on August 19 the book turned into the absolute bestseller on E-Commerce and Web Marketing (in under 4 days!) Then a number of business and marketing heavyweights picked up the news spreading the word about it and Tweeting: New […] - [Top 100 Executives Magazine Email from Benjamin Morrison is Scam](https://prussakov.com/top-100-executives-magazine-email-from-benjamin-morrison-is-scam/): It’s that time of the year when numerous executives in English-speaking parts of the world are receiving emails from a “prestigious magazine,” congratulating them on making the list of candidates for publication in it. I got one too: Three problems on the very surface of it: 1. It came from info@sunetworks.com and sunetworks.com domain resolves to a one-page website which at the time of this post has one word: “Hello.” Also, the domain information is protected (read: all real contact info hidden) by Whois Privacy Protection Service, Inc. 2. When I search for “Top 100 Executives Magazine” I find another one-pager […] - [Entrust Marketing to Experts! Localization Disaster Example](https://prussakov.com/entrust-marketing-to-experts-localization-disaster-example/): I’ve been in marketing for so long that very few people remember (or even know) that, first and foremost, I’m a linguist and a translator. Having spent over 7 years of my life training for, and working in this area, I am particularly sensitive to translation and localization mistakes. And while many of them can be justified by complexities of grammar, the banner that I’ve spotted today was plain hopeless. Checking my Yahoo mail earlier this morning I was staggered by what I saw in the sidebar. A banner which was clearly localized (the concept was likely American, the original […] - [Failure is an Integral Part of Success (in Business)](https://prussakov.com/failure-integral-part-of-business-success/): I am a big soccer fan. My team is FC Zenit St Petersburg (Russia). It is a good team (holder of UEFA Cup and UEFA Super Cup 2008, Champions of Russian Premier League 2007, 2010, and 2011-2012), but it didn’t win the Russian championship in 2012-2013 (coming to the end just one point short), and now that they have instituted a joint tournament between the most popular soccer teams of Russian and Ukraine it has already lost two (of the first) games: 0:1 in the game against FC Shakhtar Donetsk, and 1:2 agaist FC Dynamo Kyiv. Tomorrow they are playing their […] - [Prussakov on 2013 Affiliate Marketing Awards Judging Panels](https://prussakov.com/prussakov-on-2013-affiliate-marketing-awards-judging-panels/): Earlier this year I had the privilege of judging the 2013 Performance Marketing Awards in the UK (for the third time in a row). The winners were announced in London a month ago [see the full list here]. This month I am judging for Rakuten LinkShare Golden Link Awards 2013 in the USA. This is my second time [see last year’s news here] serving on LinkShare’s judges panel, and I am truly honored to have been invited. The Golden Link Awards are going to be presented on Monday, June 17, 2013 in New York City. - [10 Free University-Level Online Courses in Business and Marketing](https://prussakov.com/10-free-university-level-online-courses-in-business-and-marketing/): Did you know that there is a number of universities (including some of the world’s top schools) that offer free access to their courses? Below you may find my compilation of business, marketing and entrepreneurship-related courses that are currently available for free access: BUSINESS Developing Innovative Ideas for New Companies with Dr. James V. Green (University of Maryland): on Coursera Introductory Probability and Statistics for Business with Fletcher Ibser (UC Berkeley): on YouTube / iTunes Supply Chain Management & Logistics: An Introduction to Principles and Concepts with Richard Wilding (Cranfield University): on iTunes Surviving Disruptive Technologies with Hank Lucas (University of Maryland): on […] - [American Marketing Association DC Seminar on Affiliate Marketing](https://prussakov.com/american-marketing-association-dc-seminar-on-affiliate-marketing/): While I love speaking to audiences who are savvy in affiliate marketing, I also really enjoy discussing it with people who are not new to marketing, yet aren’t too familiar with what affiliate marketing is, how it works, and what an affiliate program can do for their business as a marketing tool. Three of such seminars/workshops of mine are coming up in the month of May. This coming Wednesday (on May 1) I am speaking in Washington, DC at a seminar organized (for advertisers) by the DC chapter of the American Marketing Association: This is going to be a one-hour […] - [First Comprehensive Affiliate Management Book in Chinese](https://prussakov.com/first-comprehensive-affiliate-management-book-in-chinese/): Less than a year ago I announced that Wiley “signed a contract with a Beijing-based publisher for the translation and publication of my ‘Affiliate Program Management: An Hour a Day‘ book.” In 2012 China’s population of Internet users rose 10 percent adding 51 million to the previous number of 510 million users. “Chinese leaders encourage Internet use for business and education” [source], and the Internet penetration is nearing 50 percent of the country’s population [source]. I am extremely excited that at a time like this my “Affiliate Program Management: An Hour a Day” has come out in Chinese: The Chinese […] - [Affiliate Marketing Book Receives Small Business Classic Award](https://prussakov.com/affiliate-marketing-book-receives-small-business-classic-award/): classic: noun : a work of enduring excellence [Merriam-Webster Dictionary] Today is a very special day for me. Due to your overwhelming support, my “Affiliate Program Management: An Hour a Day” tome has won a big award, winning the first place in the Classics category of 2013 Small Business Books Awards. I feel honored and altogether humbled to be acknowledged in this way. As far as I understand this is the first time an affiliate marketing book gets selected as a small business classic. Thank you for your support, everyone! It means the world to me!! In case you haven’t […] - [Affiliate Management Hour - 2013 Small Business Book Award Nominee](https://prussakov.com/affiliate-management-hour-2013-small-business-book-award-nominee/): Yesterday I was pleased to learn that my last book — “Affiliate Program Management: An Hour a Day” — has been nominated for a 2013 Small Business Book Award. I’ve learned about it from this Tweet: New nomination: Affiliate Program Management: An Hour a Day in the #BizBookAwards.@eprussakov ow.ly/hVfTz — Business Book Awards (@BizBookAwards) February 26, 2013 I am especially honored to see it being nominated in the Classics category. At the time of this writing, the book has 65 reviews on Amazon.com, averaging 5 stars. As I have mentioned in a recent interview to Affiliate Window, “Affiliate Management Hour” […] - [Super Bowl 2013 Power Outage: Best Reactions & Lessons to Learn](https://prussakov.com/super-bowl-2013-power-outage-best-reactions-lessons-to-learn/): When the lights turned off over half of the Mercedes-Benz Superdome in the middle of SuperBowl XLVII, I Tweeted: There will be a lot of talk about this Super Bowl power outage tomorrow, including parallels b/w sports and business. — Geno Prussakov (@ePrussakov) February 4, 2013 Honestly, I didn’t expect some of the turns this “talk” has ended up taking, and today (one workweek into the reflections on it, and reactions to it) I’d like to bring a compilation of the five articles I’ve found to be most interesting. Here they are (in chronological order): 1. How Advertisers Made The […] - [Facebook Gifts and Principles of Effective Social Commerce Campaigns](https://prussakov.com/facebook-gifts-principles-effective-social-commerce-campaigns/): On December 11, 2012 Facebook rolled out a new feature. A little too late in my opinion for pre-Christmas shopping, but they have made it possible for “everyone in the U.S.” to receive gifts from friends [original announcement here]. Of course, the friend would have to pay for the gift. That’s the whole point of the exercise. Long gone are the days when we all wondered how (wasn’t the better question “when”?) Facebook is going to monetize their massive membership base. On the same day TechCrunch‘s Josh Constine ran some numbers and concluded that “Facebook could earn up to $1 […] - [Excessive Shipping Costs - Top Reason for Shopping Cart Abandonment](https://prussakov.com/excessive-shipping-costs-top-reason-for-shopping-cart-abandonment/): I love Guinness. However, ever since an Irish friend has recommended me to try Beamish, I’ve been asking about it in every grocery (and liquor) store around. Unfortunately, to no avail… Finally, I’ve decided to look for it online. Luckily, I was able to find an online store — located within just 50 miles from me — that carried it. “Wow! How terrific!” I thought. I added a four-pack to my shopping cart, and proceeded to checkout. Having reached the “Enter Zip for estimated shipping” field, I’ve entered mine, and oh my… Here’s what I’ve seen: Did you know that 7 […] - [Is Your Business Local? Target Your Online Advertising Accordingly!](https://prussakov.com/is-your-business-local-target-online-advertising-accordingly/): A recent study by EyeTrackShop (ETS) has revealed that due to the way Facebook users view it (see ETS’ heatmap below), “Facebook’s page post ad visually outperforms its standard ad.” The ads that imitate posts on your timeline yield “200% higher visibility” than the right sidebar ads [more here]. However, regardless of the types of ads that you use (Facebook, Twitter, paid search campaigns, etc), before wasting your advertising dollars, tweak your settings to display your ad only to your target audience. For example, if you run a taxi service which covers Washington, DC and vicinities, no need to bid […] - [Facebook Opens Up Your Inbox to Strangers (for $1 per Message)](https://prussakov.com/facebook-opens-up-your-inbox-to-strangers-1-dollar-per-message/): If you haven’t been to your Facebook “Messages” tab lately (since Wednesday, December 19, 2012, to be exact), go ahead — log into your Facebook profile and navigate to that tab. Upon doing so, you will see the following message (highlighting mine): So, “now anyone can message you” — whether you know the person or not; and Facebook has announced this “update to messaging” in yesterday’s blog post. Here’s an excerpt from it: Today we’re starting a small experiment to test the usefulness of economic signals to determine relevance. This test will give a small number of people the option […] - [2 Keys to Selling on Twitter: Monitoring and Designing Conversations](https://prussakov.com/2-keys-to-selling-on-twitter-monitoring-and-designing-conversations/): Less than an hour ago I tweeted that I’ve booked my airfare and hotel for Affiliate Management Days West 2013. Very shortly after that Tweet, Mozio (which positions itself as an “airport ground transportation search engine”) tweeted right back at me: Of course, I couldn’t help but notice this. Their Tweet was (a) relevant, (b) timely, and (c) hit the nail on the head. No, I didn’t have my ground transportation arranged yet. And guess, who I will use to find it now! I also couldn’t help but recall Jeff Molander‘s advice. In his “Off the Hook Marketing” book he […] - [Upcoming Speaking Appearances and AdTech NY 2012 Discount of 25%](https://prussakov.com/upcoming-speaking-appearances-and-ad-tech-ny-2012-discount-of-25-percent/): Whether you’re dying to learn where I’m speaking next, or not, I’m gonna tell you anyway. After all, this is what this website of mine is for. In the course of the following two months I will speak at three different conferences. Here’s the information on them (together with short descriptions of what to expect from my appearances at them): Affiliate Management Days (Ft. Lauderdale, FL, Oct 9-10, 2012) First off, less than two weeks from now I’ll be speaking at the affiliate management conference I’m chairing. At Affiliate Management Days (AM Days) I’ll be the host and the “conductor”, […] - [5 Steps That Helped Increase LinkedIn Search Appearances Five-Fold](https://prussakov.com/5-steps-helped-increase-linkedin-search-appearances-fivefold/): Did you know that every minute there happen 177,000 Tweets, 700,000 Facebook messages, 2 million YouTube views, and 7,610 LinkedIn searches [well, according to this source, at least]? It is the latter that impresses me most, as with the former three stats, we’re talking an ocean of data, whereas with LinkedIn searches, we’re looking at a very focused type of activity — professional searches. LinkedIn is “the world’s largest professional network on the Internet with 161 million members” aboard, and “approximately two new members” signing up every per second [source]. Mind-blowing, isn’t it? Per LinkedIn itself they are actually “on […] - [Quantity of Quality: Thoughts on Optimum Number of Tweets per Day](https://prussakov.com/quality-quantity-how-many-tweets-per-day/): If you’re on Twitter, like me, you’ve probably wondered more than once: How many Tweets are too many? What pace do my (current, and prospective) Twitter followers want from me? Hourly? Daily? Where’s that sweet spot? I myself have been trying both frequent Tweets, and seldom ones, manual, and scheduled… And you know what? I’ve always been noticing that, as in anything, quality always beats the quantity. It may sound obvious, but hear me out. There are slow days, and days when the amount of useful data and high quality content is so massive that the task of content curation […] - [Video Conferencing - Good Alternative to In-Person Presentations?](https://prussakov.com/video-conferencing-good-alternative-inperson-presentations/): Earlier this morning I’ve spoken in Riga, Latvia at iLive Internet marketing conference. However, I didn’t have to fly over the Atlantic for this one. This was my first time to present via video conferencing (see image by Dāvis Zeps below). I’ll be honest with you, I was somewhat nervous about the whole idea (strangely, I would much rather be on the stage than in front of a web camera). However, after seeing that now and then others are doing this — e.g.: Bryan Eisenberg at GPeC (Gala Premiilor e-Commerce) 2011 in Romania, Smithsonian’s Michael Edson doing a number of his presentations […] - [Mobile Apps More Engaging Than Websites](https://prussakov.com/mobile-apps-more-engaging-than-websites/): Earlier today Google has published a post on multi-channel attribution, where among other things they’ve pointed out: We’re …seeing channels like mobile grow tremendously. For instance, mobile is now 8% of all conversions that we’re seeing in Google Analytics, and mobile conversions have grown by about 180% in just the last year. Being a fervent believer in the future of mobile commerce, I tweeting the above stats; and received an immediate reply from an old-time affiliate marketing friend, Richard Gaskin of Fourth World Systems. Here’s our mini-coversation: @ePrussakov The shocking thing is the number of sites that have no mobile-formatted […] - [Viral Marketing Idea: Optical Illusion (and How To Create One)](https://prussakov.com/viral-marketing-idea-optical-illusion-and-how-to-create-one/): A really amazing optical illusion has been making the rounds on Facebook, Twitter, and other social media platforms lately. And, I must admit, I couldn’t help but participate in spreading it too. Here it is [Instructions: look at the red dot on the lady’s nose for 30 seconds, then turn your eyes on a plain surface (white ceiling or clean sheet of paper) and blink as fast as you can]: If you do it right, you’ll see this picture of Deepika Padukone, a famous Bollywood actress. Regardless of that “HM” in the bottom right-hand corner, I couldn’t confirm that the […] - [3 Free Create-an-Infographic Tools to Use for Personal Branding](https://prussakov.com/3-free-create-an-infographic-tools-to-use-for-personal-branding/): Infographics are powerful data visualization tools, but have you ever thought of using them for personal branding? I’ve got some great news for you today — not only the above is possible, but there are also a number of free online tools you can use to create them. Here are three of my personal favorites (by the way, as all of my posts, the below one is not sponsored in any way, but reflects my personal experience(s) and preference(s)): 1. Vizualize.me [website | Twitter] They do exactly what they promise — “visualize your resume in one click.” You just sign […] - [Email and Mobile - Quite Possibly the Ideal Marketing Marriage](https://prussakov.com/email-and-mobile-ideal-marketing-marriage/): Yesterday, Brian Clark (aka Copyblogger) tweeted: 57% Check Facebook Every Day, 91% Check Email – copy.bz/HQ5EwG — Brian Clark (@copyblogger) April 17, 2012 Brian was referring to Jon Thomas‘ post earlier this week where the latter has quoted ExactTarget‘s recent findings from a truly interesting 2012 Channel Preference Survey: So, 91% check their email daily (and 77% name it as “their preferred channel for permission-based promotional messages”). Additionally, besides what’s also reflected above other studies reveal that between 27% [see here] and 34%  [source] of consumers use their mobile devices to check that email. Combine this with Michael Becker‘s recent statement […] - [iPad Drives 89% of Mobile Shopping Revenue. Time for New Category](https://prussakov.com/ipad-drives-89-of-mobile-shopping-revenue-time-for-new-category/): When I look at my Google Analytics reports, analyzing specifically the “mobile devices” that my visitors use to access the website I see that iPads top every other device (i) driving more traffic (55.5%) than any other device in the category, (ii) registering more “pages per visit” than any other device, and (iii) keeping people on my website for nearly twice as long as its closest “competitor”: But is this iPad’s tremendous lead really that surprising? If you’ve ever tried browsing the Web using an iPad — having a chance to compare it to a similar experience on any mobile […] - [The Biggest Lesson You Can Learn About Social Media](https://prussakov.com/the-biggest-lesson-you-can-learn-about-social-media/): It seems like only yesterday I was working on my “Sixteen Thousand Tweets Later” blog post (well, in reality, it’s already been 8.5 months since that date), and today I’m celebrating another milestone — 20,000 Tweets. Funny, but even though the number of Tweets since my above-quoted post has increased only by 25%, the number of my followers has nearly doubled (from 3,035 to 5,756); and while discussing the things that they have taught me I did allude to the importance of giving on social media, today I’d like to elaborate on it further. After all, it’s the biggest lesson I […] - [7 Tweets That Made Me Think (or Nod in Agreement)](https://prussakov.com/7-tweets-that-made-me-think-or-nod-in-agreement/): It’s Friday, and in the best #FollowFriday traditions I’d like to do something different from my already-traditional Twitter lists by subject/topic today. I’d like to bring you 7 tweets that (in the course of the past 27 days) have either moved, or inspired me, or simply made me nod in strong agreement. Here they are in reverse chronological order (with thanks to their authors; and my strong recommendation for you to follow them on Twitter, unless you already are): Really thankful for my friends who I can argue with and be a smartass to, and who do the same to […] - [New Website and Internet Marketing Blog by Geno Prussakov](https://prussakov.com/new-website-and-internet-marketing-blog-by-geno-prussakov/): I am really thrilled to launch this new website of mine! I’ve been sitting on this domain name for nearly five years, but have never used used it for anything else but email. However, as time has gone by, and I have evolved personally and professionally, the affiliate marketing blog I run at AMNavigator.com could no longer be fully suitable for all the things that I have to say. If you’ve followed my AM Navigator blog I’m sure you’ve noticed this too. Being positioned as an “affiliate marketing blog” it nonetheless ended up having multiple articles that are either not […] ## Pages - [About Geno](https://prussakov.com/about-geno/): International speaker Bestselling author Consultant, affiliate management expert CEO & Founder of AM Navigator Founder & Chair of AM Days conference Awards and distinctions here Interviews here Graduate of the University of Cambridge, award-winning affiliate marketing expert and educator, Geno Prussakov has contributed to the online marketing success of such top brands as Forbes, Nokia, Hallmark, Warner Music, Skype, Medifast, Forex Club, Volusion, and hundreds of small online businesses. Geno has authored four books – “A Practical Guide to Affiliate Marketing” (2007), “Online Shopping Through Consumers’ Eyes” (2008), “Affiliate Program Management: An Hour a Day” (2011), and “A Quick Start Guide to […] - [Consulting & Management](https://prussakov.com/consulting-and-affiliate-management/): Consulting   Whether you’re looking for a one-on-one in-person consultation, a conference call with your team, or anything in between, look no further. If your questions fall into the my areas of expertise (affiliate marketing, social media marketing, personal branding, blogging), I would be happy to work with you. Just email me your deliverables need (including any specific questions or concerns you’d like to discuss), so that I can wrap some thought around an estimate, and once we’ve agreed on the pricing, we can schedule your consulting session.   Affiliate Management   Yes, I am still actively involved in affiliate […] - [Speaking Engagements](https://prussakov.com/speaking-engagements/): Whether it is a conference, seminar, corporate training, or any other event, I’ll be happy to work with you. I have been speaking internationally since 2007 (the list of my previous and upcoming speaking appearances may be found below), always delivering custom-developed thought-provoking, and motivating content on an array of topics. Every one of my speeches is custom-tailored to your audience’s needs, challenges, professional objectives, and subject awareness. Topics Online/Internet Marketing (trends, innovations, opportunities, etc) Influencer Marketing (from beginner to advanced levels) Advocacy Marketing Affiliate/Performance Marketing (any facet) Affiliate Program Management (anything from basics to advanced) Social Media Marketing Personal […] - [Publications](https://prussakov.com/publications/): BOOKS: “A Practical Guide to Affiliate Marketing” (2007) – author “Online Shopping Through Consumers’ Eyes” (2008) – author “Internet Marketing from the Real Experts” (2010) – contributor “Affiliate Program Management: An Hour A Day” (2011) – author “Quick Start Guide to Affiliate Marketing” (2013) – author   VIDEO COURSES: “Affiliate Marketing Fundamentals” (2014) – author/instructor “Affiliate Marketing for Advertisers” (2016) – author/instructor “Influencer Marketing Fundamentals” (2016) – author/instructor   MAGAZINE ARTICLES: “How to Recruit Affiliates” – ShareResults’ publication, August 2007 “Affiliate Program Management: Contingency Approach” [abstract here] – Search Engine Marketing Journal, August 2008 “Affiliate Program Management: Leadership vs. Management” [online] – FeedFront […] [comment]: # (Generated by Hostinger Tools Plugin)