A really amazing optical illusion has been making the rounds on Facebook, Twitter, and other social media platforms lately. And, I must admit, I couldn’t help but participate in spreading it too. Here it is [Instructions: look at the red dot on the lady’s nose for 30 seconds, then turn your eyes on a plain surface (white ceiling or clean sheet of paper) and blink as fast as you can]:
If you do it right, you’ll see this picture of Deepika Padukone, a famous Bollywood actress. Regardless of that “HM” in the bottom right-hand corner, I couldn’t confirm that the spread of this viral optical illusion “campaign” was initiated by H&M. In fact, it appears that this particular illusion is based on a photo taken from Padukone’s endorsement photoshoot of Sony Cyber-shot cameras (which you can see her holding in her hand).
Whatever it was, this brings up a very interesting idea for creating viral marketing campaigns based on optical illusion. And it is also very easy to create these negatives! For example, as shown below, to do it in Photoshop you go to Image > Adjustments > Invert (or simply hit Ctrl+I). Just remember that the colors of the original “focus dots” will change too.
If you have Windows 7, the Magnifier tool will do this for you too [see “how to” instructions here].
Are you using optical illusions for viral marketing yet? I say, it is worth a try. Coupled with smart Social Media marketing, it can bear really good fruit. Just remember to also look beyond the fun, setting measurable goals (yes, “likes” and “ReTweets” but, ultimately, leads, subscriptions, and conversions), diligently tracking them.