Publications

BOOKS:

 

VIDEO COURSES:

 

MAGAZINE ARTICLES:

  • “How to Recruit Affiliates” – ShareResults’ publication, August 2007
  • “Affiliate Program Management: Contingency Approach” [abstract here] – Search Engine Marketing Journal, August 2008
  • “Affiliate Program Management: Leadership vs. Management” [online] – FeedFront Magazine, September 2008
  • “A Different Breed of Affiliate Tools: GoldenCAN and PopShops” [online] – Website Magazine, October 2008
  • “Call to Activation” [online] – FeedFront Magazine, January 2009
  • “Limited Affiliate Marketing Potential: 7 Deadly Sins of Affiliate Marketing” [online] – Website Magazine, February 2009
  • “Autopilot Affiliate Program Management or Recipe for Failure” [online] – FeedFront Magazine, March 2009
  • “Crying Need for Education” [online] – FeedFront Magazine, June 2009
  • “Streamline Your Affiliate Program Management” [online] – Website Magazine, July 2009
  • “4 Characteristics of Successful Affiliate Program Managers” [online] – FeedFront Magazine, August 2009
  • “The Advertising Tax or ‘Amazon Tax’: Developments and Implications” [online] – Website Magazine, September 2009
  • “Affiliate Program Multiplicity” [online] – Revenue Performance, October 2009
  • “Affiliate Program Management: Ins and Outs” [online] – Visibility Magazine, Winter 2009–10
  • “Parasitism in Affiliate Marketing” – Webmaster Magazine, December 2009
  • “Choosing  an Affiliate Network” [online] – FeedFront, January 2010
  • “Crafting Your Creative Strategy” – Website Magazine, January 2010
  • “2010: The Year Ahead” [online] – Revenue Performance, January 2010
  • “New Look at Affiliate Motivation” [online] – FeedFront, April 2010
  • “Network or In-House?” [online] – Revenue Performance, October 2010
  • “Affiliate Marketing Analytics” [online] – Visibility Magazine, Summer 2010
  • “15 Guidelines to Choosing an Affiliate Program” [online] – Website Magazine, January 2010
  • “A Primer for Breaking Into Affiliate Marketing” [online] – Search Marketing Standard, Winter 2010-2011
  • “Types of Content Publishers & Objectives to Pursue” [online] – FeedFront, January 2011
  • “How Mobile-Friendly Are You?” [online] – Revenue Performance, May 2011
  • “The Successful Affiliate Program Manager’s Toolbox” [online] – Search Marketing Standard, Summer 2011
  • “7 Ways to Detect & Prevent Affiliate Fraud” [online] – FeedFront, August 2011
  • “Budgeting an Affiliate Program” [online] – FeedFront, October 2011
  • “Seven Precursors of Affiliate Marketing Failure” [online] – FeedFront, January 2012
  • “Universal Affiliate Marketing” [online] – Visibility Magazine, Spring 2012
  • “Motivating Affiliates ‘From Within'” [online] – Revenue Performance, April 2012
  • “7 Effective Ways to Recruit Affiliates” [online] – Visibility Magazine, Summer 2012
  • “Defining and Debating the Affiliate Nexus Tax” [online] – Search Marketing Standard, Summer 2012
  • “Kick-Starting Affiliate Recruitment: A Guide For New Merchants” [online] – Revenue Performance, August 2012
  • “How to Choose the Right Affiliate Manager” [online] – Visibility Magazine, Winter 2012
  • “5 Practical Ways to Increase Affiliate Conversion” [online] – FeedFront, August 2013
  • “Affiliate Activation: 3 Steps to Maximizing Performance” [online] – FeedFront, November 2013
  • “10 Mistakes That May Bury Your Affiliate Program” – Visibility Magazine, Winter 2013 (soon)

 

OTHER CONTRIBUTIONS:

  • LinkShare University (educational commentary to Introductory Module) by Rakuten Linkshare – 2011
  • 2012 Marketing Solutions (section on Clarity in Data) by Impact Radius – 2012
  • Open Commerce Handbook (expert interview) by Plimus – 2012
  • Huntington Ingalls Industries internal Enhancing Personal Leadership course – 2012

 

ONLINE ARTICLES:

 

REFERENCED IN:

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