Is Your Business Local? Target Your Online Advertising Accordingly!

A recent study by EyeTrackShop (ETS) has revealed that due to the way Facebook users view it (see ETS’ heatmap below), “Facebook’s page post ad visually outperforms its standard ad.” The ads that imitate posts on your timeline yield “200% higher visibility” than the right sidebar ads [more here].

However, regardless of the types of ads that you use (Facebook, Twitter, paid search campaigns, etc), before wasting your advertising dollars, tweak your settings to display your ad only to your target audience. For example, if you run a taxi service which covers Washington, DC and vicinities, no need to bid on taxi-related keywords/key-phrases nationally. Serve your ads only to Internet users in DC, Northern Virginia, and Southern Maryland.

Here is a Facebook “page post ad” that I couldn’t help but spot on my timeline yesterday night:

While, there are other things that could be improved here, the main one that jumps at me is that they are located in (and servicing!) Southern California. Malibu is 2,700 miles away from me. No matter how well they do their job, there is absolutely no sane way that they can wash my windows. Why waste the money on serving this ad to me?

7 Tweets That Made Me Think (or Nod in Agreement)

It’s Friday, and in the best #FollowFriday traditions I’d like to do something different from my already-traditional Twitter lists by subject/topic today. I’d like to bring you 7 tweets that (in the course of the past 27 days) have either moved, or inspired me, or simply made me nod in strong agreement.

Here they are in reverse chronological order (with thanks to their authors; and my strong recommendation for you to follow them on Twitter, unless you already are):

If you have a tweet to share, please be my guest, using the “Comments” area below.

New Website and Internet Marketing Blog by Geno Prussakov

I am really thrilled to launch this new website of mine! I’ve been sitting on this domain name for nearly five years, but have never used used it for anything else but email.

However, as time has gone by, and I have evolved personally and professionally, the affiliate marketing blog I run at AMNavigator.com could no longer be fully suitable for all the things that I have to say. If you’ve followed my AM Navigator blog I’m sure you’ve noticed this too. Being positioned as an “affiliate marketing blog” it nonetheless ended up having multiple articles that are either not affiliate marketing-related, or are geared towards much larger audiences than affiliate marketers only.

 

In the course of the years I’ve written multiple posts on an array of other digital marketing topics (just a few of them are listed above), yet I’ve bundled them all into that AM Navigator’s blog, which, in the first place, was meant to be a blog specifically on affiliate marketing issues.

Today things are changing.

From now on all of my thoughts on areas of digital marketing that aren’t immediately related to affiliate marketing will be posted here at Prussakov.com. I will also commit to a better categorization of them — so that browsing through my previous posts and articles is an easier task for my reader.

So here we are… Brand new website. Brand new blog. Stay tuned for the future posts; and in the meantime, feel free to review the comprehensive compilation of my previous offline and online publications here.